
I help dads build muscle, lose fat, and optimize their health through coaching that's built around their life, schedule, and physiology.
Work with me 1:1 and build a body that will carry you through the rest of your life.
Once you apply, we will schedule time together to discuss what coaching will look like for you. Can't wait!
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I've been in love with training since middle school. Football and baseball came first, and that's where I met a coach who put a barbell in my hands and taught me the real basics: squat, bench, deadlift. That relationship shaped the direction of my life more than I understood at the time. I lifted hard all through high school, worked with a trainer on speed and agility, and while I was never the best athlete on the field, I was always the guy who loved the process of getting in the gym to get stronger. Then I went to college, and got swallowed up in everything that comes with it. The gym just stopped mattering. I trained on and off my freshman year, then fell off completely.
Fast forward a few years and I'm back in my hometown. I had just started an asphalt and concrete paving business, was working long days and living off whatever fast food was nearest. I remember the exact moment things changed. I was standing in front of a mirror after a shower. My stomach was round and bloated, face puffy, man boobs developing. I was watching a version of myself appear that I didn't recognize, and I didn't like it. I felt ashamed. But more than that, I started thinking hard about the kind of man I actually wanted to be, as a husband and as a future father. That question is what got me back in the gym.
The comeback was far from pretty. I tried everything. I cut out seed oils and processed food, ran intermittent fasting and extended fasts, went keto, chased down some pretty niche nutrition philosophies most people have never heard of. Some of it helped, but a lot of it didn't. I bounced through training styles too, from functional HIIT into a full on endurance work. I ran 5ks, 10ks, half marathons, 20 mile rucks, even did triathlons. Somewhere in there I finally landed on the answer, and it's a lot simpler than I originally thought- eat to fuel what you're doing, respect your calorie budget, stay consistent. Duh, keep it simple stupid!
Endurance training wasn't where I belonged though, and I found my way back to bodybuilding right around the time my wife got pregnant with our son. The same training I grew up on, except this time I actually knew what I was doing. I had real structure, real knowledge, and a real nutrition plan behind it. That combination turned into a fitness lifestyle I still love every single day, one I'm constantly progressing in. I've put tens of thousands of dollars into education and mentorships, stacked with six-plus years of trial and error, and thousands of hours of self-study. I am fully immersed in this world and I love every minute of it.
I've got a wife and son now, and I'm proud of the physique I've built. Not just for the mirror or beach photos, but for what it represents. Being physically fit as a husband and father isn't vanity, it's the standard I set for my family. We take care of the bodies God has given us, we do hard things, we build the life we want instead of the one that just happens to us. That is why I coach. I help guys who've been exactly where I was. Disgusted with what they see in the mirror, buried in work, life, and fatherhood, wondering when they will finally get their act together. I walked down that path alone. I do what I do so that you don’t have to walk it alone too.





Work with me 1:1 and build the body that carries you through the next half of your life.
Once you apply, we will schedule time together to discuss what coaching will look like for you. Can't wait!
Lisa W. 59 yrs
"I've lost 25 pounds!"
Working with Kendra since June 2025 has been truly transformative. With her support, I’ve lost nearly 25 pounds, reached my body composition goals, and become stronger both physically and mentally. She has an incredible ability to challenge me while also showing grace during weeks I felt stuck or discouraged. Kendra listens, educates, and genuinely cares. I’ve felt supported, confident, and proud of the consistency I’ve built; I’m so grateful for her guidance.
Molly S. 47 yrs
"What I was doing wasn't working."
I started following Kendra on Instagram for her positive attitude and realistic, evidence-based advice, and after trying a product she recommended, I decided to explore her coaching a decision I’m so grateful I made. I didn’t have a huge amount of weight to lose, but what I was doing wasn’t working. With Kendra’s guidance, I realized I was close, just not fully aligned with the science-backed fundamentals. She personalized my plan, adjusted my macros, and answered every question, making the process simple no hunger, no confusion. If you want to lose a little or a lot, Kendra is the clear choice. (Down 22 pounds)
Lisa K. 43 yrs
"I'm down 16 pounds!"
I started working with Kendra in June 2025, and it’s been such a game-changer. I had been working with a male coach before and felt completely off track. Kendra helped me dial in my macros, and I’m down 16 pounds with way more energy at 43. I love her simple, real-food ideas, and you can tell she genuinely knows what she’s doing!
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